thecottonkraftco

1. Introduction: The Hard Reality Most people think design ends at the sketch. It doesn't. A sketch communicates an idea. It does not tell a factory how to cut fabric, where to place a seam, how a size range scales, or how the garment will actually sit on a body. That gap — between what a sketch shows and what a factory needs — is closed by exactly one document: the pattern. Here's the part most first-time brands miss: the sketch is the idea. The pattern is the execution. A collection can...